Case study

Paying an advisor 1%: the real cost of leaving vs staying

ChurnAlpha · October 12, 2026 · 7 min read

You pay an advisor 1% a year. You've started to wonder whether you could manage it yourself with a few index funds. But your account is full of gains, and leaving looks like it would trigger a big tax bill. How does staying actually compare with leaving?

One thing up front: this isn't an argument that advisors are bad. Some earn their fee many times over, through planning, tax management, or simply keeping clients from selling in a panic. The point is to know what you're paying, so you can judge whether you're getting it.

First: you may not need to sell anything

Most brokerages can move your existing holdings to a new account "in kind," without selling them. If your investments are reasonable and the main cost is the advisory fee, you can transfer everything, stop paying the 1%, and owe no tax at all.

In that case the math is simple. On $500,000, dropping a 1% fee while keeping the same funds leaves you roughly $4,000 ahead after one year, about $67,600 after 10, and about $242,000 after 20, all after tax.

It gets more interesting when you do have to sell, for example because the portfolio holds high-cost or proprietary funds you don't want to keep.

The setup

In dollars, the advisor setup costs about $7,500 a year. The DIY version costs about $250.

The math

Selling triggers $30,000 of tax, which hurts. But as with any switch where you'd eventually sell anyway, that tax is mostly early, not extra: the gain gets taxed on the keep path too, just later. Against a cost gap of nearly 1.5 points a year, it doesn't take long to earn back.

Years after leavingYou're ahead by
1+$4,132
3+$14,274
5+$27,344
10+$76,942
20+$298,360

Over 20 years, the hurdle is 5.72%. Your DIY portfolio only needs to beat the advisor's net return by about 0.22 points a year to come out even, and the cost difference alone gives it about 1.45.

After 20 years and all taxes: about $1,535,000 on your own versus $1,237,000 with the advisor. Even if the account would pass to heirs untaxed, leaving pulls ahead within about five years in this example.

So what is the advisor worth?

That's the real question, and the math reframes it. In this example, staying costs about $300,000 over 20 years. If your advisor helps you avoid one panic sale in a crash, plans withdrawals in retirement, coordinates taxes and estate planning, and handles things you'd otherwise get wrong, that could be worth it. If the relationship is mostly a quarterly report and a rebalance, it's a lot to pay.

A middle path many people use: switch to a flat-fee or hourly advisor for planning, and manage the investments themselves.

Before you move

Try it with your numbers

Subtract the advisory fee and fund expenses from the same expected return to get each path's return after costs.

Run this example in the calculator

Figures assume a single lot, flat tax rates, the same gross return for both portfolios, all costs taken from returns, and both paths fully sold at the end of the period except where noted. The in-kind figures assume the same holdings and cost basis with only the advisory fee removed. These are illustrations of the arithmetic, not a recommendation about any advisor or investment.

More case studies →